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The Tohoku Region in northern Japan was devastated by the 2011 Great East Japan Earthquake and Tsunami. Although much of the physical infrastructure has since been restored, annual tourism numbers have yet to restore to pre-disaster levels. In some areas, tourism recovery remains stagnant. The objective of this research is to examine how local decision-­makers utilize media strategies to deal with image-related crises and reverse negative images to combat stereotypes and deliver successful campaign messages. The study has found that each of the prefectures affected by the disasters has since utilized different campaign strategies with some, such as Fukushima, focusing on the future, while others, such as Aomori, utilized a mixture disassociating itself from the troubled area and associating itself with its more prestigious neighbor. Much of these negative images stem from persisting images of region-wide safety fears over natural hazards and radiation concerns. This study suggests that further research needs to be done to identify the different risk perceptions of foreign tourists by country, as some groups such as Koreans are more risk averse leading to a sharp decline in visits, while others such as Taiwanese who are accustomed to natural hazards are leading in visitor numbers and tourism recovery.

This chapter provides the foundation for the book. The objective of this chapter is to outline the theme of the book and to provide the context for the chapters that follow. Disaster recovery is a challenge for governments and for affected communities, families, and individuals. It is a challenge, because recovery from catastrophic disasters can be much more complicated and elusive than what can be addressed by national and international aid organizations given the time and other resources. The short literature review provides the research context, and the overview of the book describes each of the chapters briefly.

The purpose of this paper is to identify the barriers to community participation in post-disaster reconstruction in Minamisanriku, Japan.

This paper utilizes the extended case method. 31 in-depth, semi-structured interviews were conducted with local residents as well as 15 in-depth, semi-structured interviews with professionals working on reconstruction efforts. Multiple site visits were made to conduct participant observation and ethnographic research. The data from these interviews and fieldwork were triangulated with archival research.

The results from this research show that at least six major barriers to community participation in post-disaster reconstruction were present in Minamisanriku. These barriers were: predetermined tsunami risk levels, a disaster reconstruction menu, existing patterns of government, construction of seawalls, an existing lack of participation and administrative mergers. These barriers were not a product of the disaster event itself, but rather of the pre-existing conditions in Minamisanriku, and Japan in general.

This study pinpoints the actually existing barriers to the worldwide call for participatory measures and community involvement in post-disaster reconstruction.